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Users will soon have a fresh option that enables them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform revealed that it now features over 1 billion AI videos.

Pilot Phase and Launch

This change is undergoing trials over the following weeks before a full-scale release. This shift aligns with a rise in content created by AI, fueled by new content generation software.

AI Content on Other Platforms

It has been noted that nearly 10% of the fastest-growing channels on a competing service exclusively feature content made by AI. A large amount of this material is considered low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently illogical or dreamlike.

Our research shows that many people appreciate content created using AI tools, including AI artwork to science explainers, and we want to give people the option to see more or less of that, depending on their own likes,” stated a company executive.

Volume and Proportions

TikTok shared that there are presently 1.3bn videos on its network tagged as made with AI. Overall, over 100 million pieces of content are uploaded to the app each day, making AI-generated material a limited portion of its total content library.

User Control Features

Members will be capable of decrease or raise the level of AI-generated videos they view by using the topic control feature in the app and choosing AI-made media. Further subjects that currently be controlled under the setting include news, fashion, aesthetics, and dance.

Content Labeling and Policies

Its guidelines oblige users to tag convincing AI-generated content, and it forbids harmful deepfakes of public figures or emergencies. Any authentic-looking AI video that is not labeled can be removed under its terms of service.

Additionally, the app will from now on apply an artificially created watermark to content produced via its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This measure is aimed to help prevent users from seeking to bypass the labeling process.

AI Literacy Programs

The company is furthermore launching a two million dollar AI literacy fund for professionals and groups to produce informative material about using AI responsibly. This initiative will support non-profit groups dedicated to teaching computer science.

Platform Protection

The platform has supported its safety measures, following controversy over proposals to cut jobs for hundreds of content moderators in the UK. It is planning to eliminate a significant number of roles in its user protection division in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by machine-led review.

A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it is viewed by people. TikTok reported a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to reliance on its automated systems.

We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as rapidly, which is why a significant AI assistance is proving valuable work at speed.”